Customers & Marketing

In your Face

Big Picture Marketing StrategySee it Big, Keep it Simple

We work with businesses to foster strategist marketing plans that focus on the Customer. A business cannot place too much emphasis on its customers. Customers’ are the foundation of business’ success. One of the primary goals of any marketing strategy should be to identify and meet the needs of the consumer. Prioritising the customer at all stages of the marketing process helps us all to ensure greater customer satisfaction, enhancing your prospects of lasting relationships built on trust, loyalty, value and emotional needs.

We provide creative campaigns with practical applications that will drive business performance, engage people and achieve strategic goals. Marketing involves satisfying customers’ needs and wants. This has been unchanged for hundreds of years. A need is a consumer’s desire for a product’s or service’s specific benefit, whether it be functional or emotional.

We work with you to create flexible, scalable and cost-effective marketing solutions. Depending on your needs, we can build “capability” through strategic facilitation and stakeholder engagement, in-depth training and, coaching and assessment, or you can outsource any or all of your marketing.

Marketing is not Advertising alone, nor is it "Digital"Research | Design | Implement

In order to ensure competitiveness, businesses are transforming their customers’ experiences and interactions, and increasing their overall business efficiency. But for many organisations, there are still huge barriers to digital transformation like integration, lack of resources, and misalignment between IT, sales & marketing departments and the rest of the business.

The most effective marketing campaigns have “big picture” strategic objectives. Many businesses start with ad hoc digital campaigns, without determining how marketing benefits all aspects of the business. The world of digital marketing is increasing in complexity with an ever increasing number of channels (web, Email, Social, Mobile). What is a customer before it is a customer? Consumers. Customers are “Consumers”, but consumers are not always customers, so we will use both terms. Consumers are broken down into small communities in different channels, for example, they move from Facebook to smaller and intimate communities such as technologies like WhatsApp, Vine, WeChat, Snapchat and many others). In short, outsourcing marketing to specialists, will gain you more value for money, and get your staff back doing what you hired them for.

Customers & Marketing

Consumers have six basic needs that must be met. Those are friendliness, understanding and empathy, fairness, control, options and alternatives as well as information. The age of customer is upon us, and there is an imminent threat to businesses that do not have ideas for process improvements or a customer centricity strategy. Customer-centric focus is the key to any expansion strategy, even merger and acquisition. Business or market expansion plans can only be successful if the customer is at the centre of everything it does. Disruption is occurring in every sector of Australian industries, and if its impacts have not been felt yet, it will.

“Customer service is the experience we deliver to our customer. It’s the promise we keep to the customer. It’s how we follow through for the customer. It’s how we make them feel when they do business with us.”

Strategic MarketingHope is not Strategy

The way you market your business, your product and your brand sets you apart – a successful marketing strategy is vital to a successful sales campaign. Your ‘key messages’ will shape your public presence including website, social media, stationery, case studies, physical office and media/PR releases, whilst being careful not to become fragmented. Consumers want to know what it is you are selling, what you stand for, what you can do for them and why they should trust you.

We can perform market segmentation, product testing, advertising testing, satisfaction & loyalty testing, brand awareness measurement, and pricing analysis. Our economists work with our business consultants and marketing specialists to ensure our clients get the most out of our collaborative business model at all times. Marketing metrics and key performance indicators (KPI’s) are measurable values used to demonstrate the effectiveness of campaigns across all marketing channels. We work with you to identify customer needs and to create a marketing plan to achieve customer satisfaction, improve company performance and increase profit. Strategic marketing is the way a business effectively differentiates itself from its competitors by capitalising on its strengths. It is a long-term, forward-looking approach to building a sustainable competitive advantage.

“The aim of marketing is to know and understand the customer so well the product or service fits…”

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Market Research

Using market research, you can understand and anticipate your customers’ needs, as well as what your competitors are doing, and beat them. It is surprising how many SME perform little to no research, and therefore, cannot be agile or dynamic to changing influences or trends.

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Marketing Plan

Strategic marketing is the way a business effectively differentiates itself from its competitors by capitalising on its strengths (including potential strengths) to provide consistently better value to consumers than its competitors do.

Market Shares & Sales

Sales & Delivery

We redesign your sales cycle and train your staff to align with your overall marketing objectives. Sales and marketing teams must collaborate and work more closely to maximise results, but marketing must be the driving force for what extends to your customers.

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Marketing Analytics

Some things work, and some things don’t. Performing regular, consistent analytics that measures performance against specific strategic milestones and objectives along the way will reveal the measures that are working best, and clarify where our marketing dollars should be further invested.

Our Value Proposition

Collappor8 will make your business attractive to consumers. We focus on three (3) strategic objectives, firstly, convert leads into buying customers, secondly, increase the Life Time Value (LTV) of your customers, and third, win-back inactive and lost customers. Market research & marketing analytics is potentially the hardest in business to perform, and that is why it has become a highly specialist area of study and employment. Together with our partners and associates, we have access to a tremendous amount of data, statistics, industry reports and white papers, locally and abroad.

Collappor8 marketers & economist work collaboratively with its partners and other businesses associates to deliver holistic marketing plans and provide insights and reports to improve your marketing efforts and build better customer relationships and advocacy. If you’re not competing, your floating.

Brand Strategy#branding #identity and #corporate #design

Branding is not a new concept. If you get it right, it is the single most powerful tool to develop a flourishing, profitable business. Branding is about connection and reputation. A strong brand strategy will help you connect and resonate with consumers, converting them into customers, turning them into business advocates and keep your brand in the forefront of their minds when it comes time to buy.

Your brand is more than your logo, name or slogan (if you even have one) — it’s the entire experience your prospects and customers have with your business, product or service. A well-executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. Here are the four most important aspects of crafting an authentic brand that people can get behind.

“Your brand had better be delivering something special, or it’s not going to get the business”.

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Brand Experience

If consumers choose to click, attend, stop, talk, view or engage with your business in any way – it’s ‘brand experience’. This can be anything from front-line staff to your online presence. A highly integrated brand strategy will have all your touch point elements working in unison.

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Brand Promise

Your brand promise is what you do, who you do it for, and why you do it. It’s is to be shared amongst your team, your advocates and your customers. It should be at the core of what you do and be inducted with everyone who works in or for your business.

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Brand Value

A brand is an intangible asset. It could include your trademark, logo, packaging, marketing strategy, digital assets, brand colours. Our marketing professionals collaboratively work with our accountants and legal representatives to provide best-fit solutions and protections for your brand.

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Brand Performance

Brand managers are required to measure its performance. Analysis of your brand’s true position in the mind of consumers, loyalty, what consumers think differentiates you, price sensitivity, quality, value and accessibility perceptions, emotional connection, distribution, market share, sales and profitability.

Our Value Proposition

Collappor8 can identify what makes your business unique, or we can build an advantage so you can stand out from your competition and win more business. Collappor8 and its consultants work across many fields of expertise and ensure a consistent experience across every single touch point to deliver a truly integrated marketing solution for your business. Creating memorable moments, takeaways, that are to be shared by consumers with family and friends – the reason to come back again and again.

Content MarketingWhat Your Customers Crave

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer interactions. Instead of pitching your products or services, you are providing truly relevant and useful content to consumers to help them solve their problems.

We help you craft a compelling story that captures the very short attention of your consumers. Content marketing has become more important over the past few years and must comply with ‘brand rules’ set for maximum impact. For content to be successful it needs to engage and convert consumers. Content needs to be authentic to your company and must connect with the consumer in all the ways they need throughout their buying journey. When the consumer has reached a tipping point, this is where content marketing can be so effective. What turns them on, and what turns them off, must be researched and tested with copywriters finding the nuances in language and persuasion that leads your audience to commit to you, your business and your brand.

“Great content is the best sales tool in the world”

Data - Analytics

Data

Content should be true and accurate, relevant and on trend. It should be meaningful and compelling to your audience, it should be specific, clear and concise.

The best way to do this is to collect data – quantitative and qualitative, interpret it and disseminate it in meaningful ways.

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Copywriting

Authenticity builds trust, and people buy from businesses they trust. This is why Brand Strategy is important. Copywriters take the brand rules and find a voice and make sure that it is consistent no matter what medium or platform this voice is shared on. When content is honest and transparent it sparks deep reflection and conversation.

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Automation

When it comes to content marketing, you don’t have to do everything by hand. Automated content marketing helps you to save some time, money and effort. Content marketing automation can involve content creation, but it can also provide you with ways to streamline content distribution and curation processes.

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Analytics

Content marketing teams need to work collaboratively with the contact points from there work to ensure that they report what is working and what is not. This way the well-performing content campaigns can be replicated and improved upon, and poor performing content campaigns can be scrapped.

Our Value Proposition

The difficulty in content writing is finding the best way to present this information in order to satisfy customers, and compel them to buy, or become engaged in your brand, whilst resisting the impulse to sell. Collappor8 helps its clients provide a single on-brand voice, that speaks to your audience with authenticity.

Digital MarketingExperiment | Fail | Learn | Repeat

Unfortunately, in many businesses today, marketers (if any) are in charge of marketing, and sales are in charge of sales. We are seeing more and more examples of businesses where sales teams are driving marketing decisions and making decisions on where marketing dollars are spent and in charge of digital marketing. This is dangerous when they have competing objectives. False, or misunderstood reporting to business owners seem to be the biggest issue here.

Digital Marketing is less about selling and more about engaging now, and closing later. So if you are doing a MailChimp telling your “lists” you have a new product line, you are missing the point of content and digital marketing. This rise of case studies, for instance, seems appropriate to mention here

“Hey Customer! Look what we did. We did it for [Who ], we did it for [$], we did it [when], we encountered problems/[no problems – it was seamless]. Our customers were pleased because….”

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Engagement

What is customer engagement? Customer engagement is the “repeated interactions that strengthen the emotional, psychological and/or physical investment a customer has in your brand”. The secret is to continuously modify customer engagement scenarios and deliver an even better authentic experience that promotes your brand.

Influence-Digital

Influence

70% of brands are using influencers as a part of their marketing strategy this past year. Words like awareness, compel, persuade can be used for content and copywriters to influence customers from a strategic perspective, but in digital, it’s a way that businesses can get people who already have a social presence talking about their product. Collaboration!

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Automation

Marketing automation tools make your job a little more painless, so you and your team can focus your time and attention on other efforts that drive revenue.

Automation platforms can send targeted messages, auto-respond, content creation tools, content optimization, email, API tools, and a marketing analytics.

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Analytics

Digital marketing analytics is crucial to the success of a modern-day business.  A business must measure and analyse the effectiveness of their digital marketing campaigns and develop a data measurement plan that can easily be communicated to the rest of the business, continuing to  understanding and improve effectively.

Our Value Proposition

Collappor8 places the strategic emphasis on the creation of valuable relationships evolving and growing through a multichannel or omnichannel approach incorporating the best of digital and traditional media. We are careful to not only focus on conversions because there is a reduced likelihood of repeat conversions, e.g. being too pushy, instead of the consumer having an enjoyable experience that they want to repeat.

We are calculated, decisive, and creative.

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